Social Media Marketing Agency For Startups & Small Businesses

Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.

Why Social Media Optimization matter to a small business?

1. Increase Brand Awareness

Billions of people have now engaged in social media globally. Due to the sheer amount of people on social media, you need to ensure that your business is having valuable content via this platform which has the potential to increase brand awareness. Social media boosts brand awareness by driving up engagement including things like likes, shares, comments, and re-posts. Social media optimization services can help you with just that and direct traffic straight to your site.

2. Generate Leads and Boost Conversions

Promoting and sharing your services on social media platforms is equivalent to advertising to those who have opted to engage with your business. Thus, it’s a simple yet effective way to improve lead generation, boost conversions, and increase sales. The more quality content you share, the more inbound traffic you will generate as you’re giving users a reason to click-through to your website, making conversion opportunities.

3. Your Customers’ Needs and Wants

The most important advantage of social media is that you can observe the activities on your profile and see your customer’s interests and opinions, thus finding out their needs and wants. If you didn’t have a social media presence, you might not know this at all. Social media marketing services will use this platform as a complementary research tool to get information and a better understanding of your industry and also to examine other demographics of your consumers.

4. Tell your Brand’s story

Social media is an effective way to share your brand’s missions and stories and have a great impact on your brand’s image. Take the example of ‘Starbucks’, that simply told a story of someone getting a job, but that story was impactful and clear to help their public image. Also, by sharing stories of people who use your services and give great feedback will spread the message that your services are effective and worth positive feedback.

Improve Brand Loyalty

Once you have a social media presence, it’s easier for your target audience to find you and connect with you. By engaging with your customers and developing a strong bond with them, you’re likely to upsurge customer retention and customer loyalty. Social media is not just used to introduce your services but is a leading platform for promotional campaigns. Thus, your customers will see these platforms as service channels where they’ll be able to directly communicate with the business.

Social Web is growing fast

Due to improved mobile connectivity globally, the ‘on the go’ social activity has increased as customers spend more time on social media consuming more content. You might think that the social space is already saturated leaving no scope for you to get involved. But that’s not the case! 

 

Social marketing companies in India will create a targeted strategy for your small business helping you to focus on relevant platforms to connect with new and existing customers and simply avoid adding to the noise. 

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Your Customers’ Needs and Wants

The most important advantage of social media is that you can observe the activities on your profile and see your customer’s interests and opinions, thus finding out their needs and wants. If you didn’t have a social media presence, you might not know this at all. Social media marketing services will use this platform as a complementary research tool to get information and a better understanding of your industry and also to examine other demographics of your consumers.

Gather Feedback from Audience Research to Improve Your Business

Audience research is similar to social listening where you use social media platforms to view both the reach and the insights of all your posts. Also, your customers would want you to handle their requests which is possible as social media allows for immediate interaction and customer feedback. An SMM company will thus help in creating a social media customer service strategy that can help improve future campaigns by gathering feedback from audience research.

What does Social media marketing cover?

1. Social Networks

These are the most well-known types of social media, allowing users to connect with people and brands online. They are also referred to as ‘relationship platforms’ as they help you build brand awareness, provide customer service, generate new leads, and build relationships with customers. Facebook, Twitter, and LinkedIn are a few examples.

2. Media Sharing Networks

Media sharing networks are one of the most visual types of social media platforms. These media-based sites solely focus on sharing photos and videos and are a great place for your business to share visual content and engage your target audience. Instagram, Pinterest, and YouTube are a few examples.

3. Social blogging Networks

This type of social media allows your business to publish content for your audience and help them discover it, build engagement, and get familiar with your business. These networks are unique as they require constant creation of content to publish and need more work than other platforms. Tumblr and Medium are a few examples.

4. Discussion Networks

Discussion networks focus on discussing news, opinions, and information. Users can share their opinions or comment on other content threads. Thus, this is an effective way to do market research as you’ll learn about your audience by noting down their opinion about your business on these forums. Reddit and Quora are a few examples.

Facebook Marketing

Instagram Marketing

Twitter Marketing

LinkedIn Marketing

Influencer Marketing

Online Reputation Marketing

Pintrest Marketing

Quora Marketing

What does the process involve?

1. Research your Buyer Personas & Main Goals

Our services will research your buyer personas and main goals to tailor your content, brand messaging, and services accordingly and meet the specific needs of your target audience. We’ll then have a deeper understanding of your potential customers leading to an effective social media marketing campaign that would be targeting your main goals.

2. Determine which Social Platforms to Market on

We’ll determine which social platforms you’re going to share content on by studying your business type, the needs of your target audience, and where they tend to spend their most amount of time.

3. Create Engaging and Unique Content

After determining the right social platforms for you, our agency will create engaging and unique content that’ll stand out, compelling your potential customers to click that ‘Follow’ button and interact with your brand. 

4. Analyze and Report your results

We’ll keep track of all your posts on every channel by reviewing and managing your social media metrics, thus ensuring that your social media marketing campaign is successful in helping you meet your main goals.

1. Know your Ideal Customers

This is the first step to be taken towards leading a successful social media marketing campaign. Once we determine who your ideal customers are, we can then proceed towards targeting their needs and interests appropriately. By knowing your target audience, our services will create content that’ll attract the followers and customers you wish to gain. 

2. Audit your current Social Media presence

It’s imperative to take a look at where you are first before you step foot into strategizing. Our social media marketing services will help you with an audit of your current social media presence by considering a few areas like which networks you’re currently active on, how do your profiles compare to your competitors’ profiles, which networks are currently bringing the most value, etc.

3. Create a Social Media Mission Statement

What will make you unique and stand out is a social media mission statement which will drive your future actions and exactly clear what you plan to use social media for. We’ll keep your target audience in mind while documenting your mission statement and later decide what to create and share based on this statement.

    6. Track, Analyze, and Optimize

    This is the final and the most important step when it comes to acing the social media game. We’ll track your results, analyze your data, and then work towards effectively optimizing them to improve your campaign. Your social media strategy would be a constant work in progress wherein necessary changes will be incorporated with the growth of your audience and business.

    5. Organize a schedule for your posts

    To ensure that your content is shared as planned, our services will use a social media management solution to write captions, prepare photos and videos, and schedule your posts well in advance. Your content will then be automatically shared and all your posts’ interactions and engagement will be monitored.

    4. Identify Key Metrics and create engaging content

    You can’t determine whether your social media campaign is successful or not just based on your followers count. You need to measure a few key metrics such as conversion rate, time spent on the website, brand mentions, reach, total shares, etc. After identifying your key metrics, we’ll then be creating and curating content for your audience that would align with your mission statement.

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