92% Of Online Ads Apparently Go Unnoticed You deserve better
What does Pay per click cover?
1. Search Engine Marketing
Search Engine Marketing (SEM) has been an effective paid advertising strategy for many years now. These account for nearly 65% of clicks compared to merely 35% of those generated organically. This is because PPC visitors are 50% more likely to purchase as compared to organic visitors.
2. Social Media Ads
As social media sites have several paid marketing options to offer their users, the power of posting ads on social media has grown exponentially. It is the easiest and the most effective way of targeting the right audience, learning more about their preferences, and creating great ad content.
3. Banner Ads
Banner ads have been in the industry for a long time and are now displayed not just on desktop devices but on mobile devices as well. Banner ads still continue to be one of the most effective paid online advertising strategies, expanding your small business’s reach.
4. Ad Retargeting
Ad retargeting or remarketing utilizes cookies on a website to anonymously track your visitors’ activities. Thus, implementing this paid online advertising strategy you can be assured that your services will reach your users, who may then turn into your potential customers.
Display Banner Ads
Google Shopping Ads
What does the process involve?
1. Documenting your prospective Buyer Persona
Our PPC services will help you target the right audience segments with the right messaging. Detailed buyer personas for your ideal customers will be created, thus targeting your prospective customers with a high degree of granularity.
2. Choosing the right Platforms
You can go about with PPC advertising wherein you bid on relevant terms or phrases (keywords) that causes text-based ads to be displayed to users when they enter search queries into Google or Bing. You can also target prospective customers on social networks like Facebook, Instagram, and Twitter by paid social advertising.
This will greatly depend upon your buyer persona. If they actively search on Google for the services you offer, then Google ads management is the starting point for your small business.
3. Paid Online Advertising Campaign Elements
Effective advertising campaigns combine several interconnected elements that perform unique functions and help in maximizing the campaign’s potential. There’s so much more to online advertising than just placing an ad. These essential elements include text and visual ads, landing pages, call tracking, sponsored content, analytics, etc.
4. Measuring results and improving the Campaign
This has to be the most crucial part of the campaign. Our PPC management services will check up on your site’s reports for an overview of your PPC performance. The detailed reports will be sent to you while our services will work towards making the campaign better for you and your customers.
1. Knowing your Business and Main Goals
Before delving into your target audience and keyword research, our PPC services will focus on knowing your business and your main goals. What is your objective behind running a PPC campaign? The answer to this question along with your business goals will set the base to drive a successful PPC campaign.Before you even worry about who your target audience is or what keywords you want to target, you need to understand what the business hopes to achieve through running a PPC campaign. It is important to set the objective of your campaign. Ad objective will help you to drive your campaign effectively. Identify your ad objective and keep it in mind while planning your campaign strategy.
2. Comprehensive Keyword Research
The next step would include thorough keyword research, keeping your buyer persona in mind. This will ensure that you appear for the right searches to connect with your audience. We’ll then proceed towards closely monitoring your campaign’s performance throughout.
3. Ad Creation
Based on your target audience and keyword research, our PPC services will produce the most effective ads, on the right platforms. Thus, giving a structure to your campaign and getting higher conversions through these ads.
6. Detailed Reporting through Proof of ROI
Our services will keep a thorough check on the campaign using data tracking tools and generate a customized report, highlighting what worked for your niche and what didn’t. The campaign’s successful and unsuccessful elements will be listed, while our services would work in its optimization, improving the campaign’s overall performance.
5. Split Testing and Comparison of Ads
We’ll then set up comparisons testing the effectiveness of different ads. Our PPC management services will analyze whether this campaign is meeting your goals or not and also evaluate the parts which are working the best for your business.
4. Landing Page Creation
Creating a landing page on your site will welcome the visitors that have clicked your PPC ads. This page will be tailored to specifically sell your services rather than your site serving multiple purposes. The content on your landing pages will be well-structured and user friendly, thus allowing your customers to make a purchase or complete a conversion.