Content Marketing Services For Startups & Small Businesses

WHY CONTENT MARKETING SERVICES MATTER TO A SMALL BUSINESS?

1. Improve Brand Reputation

One of the greatest benefits of this marketing tactic is the reputation building qualities of reliable and great content. Consumers start developing an opinion of your brand by consuming your content. If your content is engaging and valuable then it builds trust with them and your business establishes a positive brand reputation. A content marketing agency will help you with just that by creating great targeted content to attract and convert these consumers.

2. Your Customers and Leads want great content

According to statistics, internet users spend 20% of their time just reading content and 80% of them learn about businesses through the valuable content they provide. This is because leads and customers want to read great content and focus on topics that are relevant to their needs. Thus, it’s imperative for businesses to create customised content that’ll speak to your target audience and show consumers what your brand is all about.

3. Cost-effective way of bringing in new leads

Content marketing costs about 62% less than traditional marketing strategies and generates about three times as many leads, making it not only great for lead generation but also an affordable and necessary tactic for small businesses that are looking towards maximizing their budget. In order to maximize your content ROI, it’s necessary to create a content marketing strategy and get your money’s worth.

4. Content supports every other digital marketing strategies

Quality content will always help you support every other part of your digital marketing strategy from email marketing to PPC ads to social media. Who is the king here? Content! For example, if you’re running an email marketing campaign, it is the content that is engaging and encourages readers to take the next step. Content marketing integrates into all other areas of your digital marketing strategy and holds all your campaigns together.

Establish Trust with your audience

When you create valuable content serving your audiences’ needs, likes, and interests, your audience is more likely to trust your advice and recommendations. By providing them with high-quality content, they’ll have a positive association with your brand, making it easier for your business to build trust with your audience.

Content is an integral part of strengthening your relationships with your customers as it will provide value for your customer base. The more valuable content you produce, the more likely you are to build further trust and encourage repeat sales. Thus, publishing great content will help you grow your audience and reach new leads.By simply having a live website, you become a business that’s available round the clock.

Content is an integral part of strengthening your relationships with your customers as it will provide value for your customer base. The more valuable content you produce, the more likely you are to build further trust and encourage repeat sales. Thus, publishing great content will help you grow your audience and reach new leads.By simply having a live website, you become a business that’s available round the clock.

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Great Content increases Conversions

Great content not only connects with and builds trust and relationships with your leads and customers but also increases conversions by giving customers the valuable information they need to make an educated purchasing decision. Our services will help you optimize your content and include calls-to-action to guide them to the next step in the conversion process.

Great for digital marketing solutions

All the digital marketing solutions and services rest on ‘content’ as it is a pillar holding all of them together and providing results for the digital marketing techniques one is using for their business. From images, videos to websites, the only thing remaining constant is the dependency on content.

WHAT DOES CONTENT MARKETING COVER?

1. Blog Posts

Blogs produce a powerful type of content that can be used to convert your readers into loyal customers. Through blog content marketing you can share your niche related information with your customers and target audience. Thus, it’ll help you build strong relationships with your audience and in turn boost your brand awareness.

2. Videos

Over 50% of content consumers prefer seeing videos from the brands they interact with. You can make your business’s name through online video content by expanding your reach across different media such as social media platforms, site pages, or on your partner’s websites. Thus, video content marketing can boost your conversions and improve Return On Investment (ROI)

3. Podcasts

Millions of people now listen to podcasts because it’s convenient. They can enjoy them while relaxing or on-the-go. That is why it’s imperative for businesses to develop this content marketing strategy that’ll help build relationships with your audience, improve brand awareness, and promote your services.

4. Visual Content

With a mix of simple statements and clear images, visual content displays information or content in an easy-to-understand format. You can attract your audience by effectively communicating your content and making them understand what you want them to. Popular examples of visual content include infographics, webinars, pictures, and presentations.

Content Strategy

Infographic Creation

Content Optimisation

Marketing Collaterals

Blog Content Marketing

Video Content Creation

Video Marketing

Ebook Creation

Case Study Creation

Web Hosting & Domain Name Registration

What does the process involve?

1. Understand your buyer personas

Understanding your buyer personas will give us a clear idea about who your target audience is, in order to create the right content to reach them. We’ll then have a better understanding of what kind of audience responds to your content, how it will help them, and what will make them care about it.

2. Assess your current position

Many businesses will already have content on their blogs, podcasts, videos, or social media content. Thus, we will carry out a content audit and assess your current position by figuring out whether that content is helping you to meet your goals and identify gaps. We’ll also compare your existing content with that of your competitors to get an idea about how any new content will fit in the market.A branded website for your small and local business can make a big difference between showing potential customers, being a legitimated business and having zero credibility can make you feel the importance of website design.

3. Decide the preferred types of content

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4. Create, Analyze, and Report

We will then delve into content development and marketing for your audience members to consume and possibly convert. We’ll constantly track your content marketing success and help you hit those business metrics for engagement and awareness. Our agency will make sure that your strategy is always up to date by monitoring your progress and tweaking your strategy at regular time intervals.

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PROCESS

1. Determine your main goals and key performance indicators

The first step of your content marketing strategy will be to determine the main goals that’ll be specific to your business. It’ll specify your intent to whether you want to improve brand awareness, boost revenue, increase customer engagement, or attract strategic partners. We’ll then set your Key Performance Indicators (KPIs) for your main goals that’ll be used to measure your actual performance against your business goals.

2. Choose your content channels

Now it’s time to choose the specific content channels you need to work with. For example, if you want to create blog content then your channel will be the blog itself. On the other hand, if you choose social media then we’ll have to consider the various social media platforms to market on.

3. Decide on Content types

Our content marketing services will help you to decide on the types of content you need to create. We’ll provide you with content types that would best suit your needs and improve lead generation and engagement.

6. Analyze and Measure results

Our Google Ads certifications prove demonstrate our expertise in managing your accountLastly, our content marketing services will help you analyze and measure your results in order to enhance your content marketing efforts by making necessary changes in our current approach and ultimately reaching more audience members. We’ll consider your KPIs to assess the success of our campaign and see whether you’re hitting your targets.

5. Distribute and market your content

After scheduling your content, distributing and marketing your content is the next key part. We will make use of various marketing tactics such as social media, email marketing, etc to share and distribute your content to your potential customers or subscribers.

4. Create a Content Calendar

A Content Calendar is a part of our planned and systematic campaign to get all your content scheduled and published on each of the platforms you want to use. We will thus help your business to schedule and manage different parts of the content creation process by creating a content calendar with the help of productivity and task management tools.

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Case Study