Content Marketing Services For Startups & Small Businesses
What does content marketing cover?
1. Blog Posts
Blogs produce a powerful type of content that can be used to convert your readers into loyal customers. Through blog content marketing you can share your niche related information with your customers and target audience. Thus, it’ll help you build strong relationships with your audience and in turn boost your brand awareness.
Over 50% of content consumers prefer seeing videos from the brands they interact with. You can make your business’s name through online video content by expanding your reach across different media such as social media platforms, site pages, or on your partner’s websites. Thus, video content marketing can boost your conversions and improve Return On Investment (ROI)
Millions of people now listen to podcasts because it’s convenient. They can enjoy them while relaxing or on-the-go. That is why it’s imperative for businesses to develop this content marketing strategy that’ll help build relationships with your audience, improve brand awareness, and promote your services.
With a mix of simple statements and clear images, visual content displays information or content in an easy-to-understand format. You can attract your audience by effectively communicating your content and making them understand what you want them to. Popular examples of visual content include infographics, webinars, pictures, and presentations.
Blog Content Marketing
Video Content Creation
Case Study Creation
Web Hosting & Domain Name Registration
What does the process involve?
1. Understand your buyer personas
Understanding your buyer personas will give us a clear idea about who your target audience is, in order to create the right content to reach them. We’ll then have a better understanding of what kind of audience responds to your content, how it will help them, and what will make them care about it.
2. Assess your current position
Many businesses will already have content on their blogs, podcasts, videos, or social media content. Thus, we will carry out a content audit and assess your current position by figuring out whether that content is helping you to meet your goals and identify gaps. We’ll also compare your existing content with that of your competitors to get an idea about how any new content will fit in the market.A branded website for your small and local business can make a big difference between showing potential customers, being a legitimated business and having zero credibility can make you feel the importance of website design.
3. Decide the preferred types of content
4. Create, Analyze, and Report
We will then delve into content development and marketing for your audience members to consume and possibly convert. We’ll constantly track your content marketing success and help you hit those business metrics for engagement and awareness. Our agency will make sure that your strategy is always up to date by monitoring your progress and tweaking your strategy at regular time intervals.
1. Determine your main goals and key performance indicators
The first step of your content marketing strategy will be to determine the main goals that’ll be specific to your business. It’ll specify your intent to whether you want to improve brand awareness, boost revenue, increase customer engagement, or attract strategic partners. We’ll then set your Key Performance Indicators (KPIs) for your main goals that’ll be used to measure your actual performance against your business goals.
2. Choose your content channels
Now it’s time to choose the specific content channels you need to work with. For example, if you want to create blog content then your channel will be the blog itself. On the other hand, if you choose social media then we’ll have to consider the various social media platforms to market on.
3. Decide on Content types
Our content marketing services will help you to decide on the types of content you need to create. We’ll provide you with content types that would best suit your needs and improve lead generation and engagement.
6. Analyze and Measure results
Our Google Ads certifications prove demonstrate our expertise in managing your accountLastly, our content marketing services will help you analyze and measure your results in order to enhance your content marketing efforts by making necessary changes in our current approach and ultimately reaching more audience members. We’ll consider your KPIs to assess the success of our campaign and see whether you’re hitting your targets.
5. Distribute and market your content
After scheduling your content, distributing and marketing your content is the next key part. We will make use of various marketing tactics such as social media, email marketing, etc to share and distribute your content to your potential customers or subscribers.
4. Create a Content Calendar
A Content Calendar is a part of our planned and systematic campaign to get all your content scheduled and published on each of the platforms you want to use. We will thus help your business to schedule and manage different parts of the content creation process by creating a content calendar with the help of productivity and task management tools.