Digital Marketing Strategy

Your website needs more traffic? Agreed. But, can you say exactly how much?

You want to acquire more customers, but can you say precisely by what percentage, or through which channels?

According to research conducted by Smart Insights, almost half the marketers have digital marketing campaigns and activities in their organisations, yet no clearly defined or documented strategy at all. With no defined blueprint in line with conversion funnel-based projections, you’ll be almost clueless about what you want to do online, and later to measure how successful you are!

Clarity Provides Focus

A clearly outlined online strategy gives you direction and focus. There could be many activities you could be working on, that you may spread yourself too thin or miss out on important activities. A strategy helps prioritise mission-critical business goals. Without precisely weighing your options for digital tactics you could end up neglecting obvious options to reach out to and convert your leads.

Conquer The Digital Jungle With A Well Thought Out Marketing Strategy

Strategies are nothing, but, a plan of action to achieve your desired goals. For instance, your top-level goal could be to generate 30% more leads from your website or ad campaigns this quarter compared the previous quarter. Or, grow your social media engagement from 10% to 20%.

We enumerate Key Performance Indicators (KPIs) that will directly propel your business. KPIs that certainly move the needle and positively impact your ROI

We help you gain control of your market, then, conquer and rule over it. It is through the concerted interaction of an array of critical digital components that we craft a rewarding online marketing plan.

Competitor Analysis
Inbound Marketing Strategy
Lead Generation Strategy
Customer Relationship Management
Brand Strategy
Conversion Rate Optimisation
Content Strategy
Site Testing Strategies
Omni Channel Marketing Strategy
Marketing Automation Strategy
E-commerce Strategy
Reporting & Analytics

You have a strong top-of-the-funnel content marketing plan going on, even using ads to promote your content assets. Yet, you struggle to get leads?

Through reviewing priority activities using a customer lifecycle marketing strategy, we create planned roadmaps of priorities to focus on and put all your digital assets to work. The master plan help keeps you on the right path and accomplish all your business goals outlined in the beginning of the process.

Stages of the Digital Marketing Strategy Lifecycle

GOAL SETTING

Documenting the short term, medium term and long term
goals of your organisation

PERSONA

Building and/or refining your buyer persona

BENCHMARKING

Taking stock of the current scenarios and customer journey processes by benchmarking them

COMPETITIVE ANALYSIS

Documenting of your USPs and current market position

STRATEGY

Concerted brainstorming of integrating the digital marketing
plan as a part of the umbrella marketing strategy of your
organisation

CHANNELS

Enumerating the most fitting online channels to be utilised for the plan

COSTING

Outlining of investment and cost estimates

IMPLEMENTATION

Execution of the digital campaigns

KEY PERFORMANCE INDICATORS

Measuring of the results and KPIs

1. GOAL SETTING

Documenting the short term, medium term and long term goals of your organisation

2. PERSONA

Building and/or refining your buyer persona

3. BENCHMARKING

Taking stock of the current scenarios and customer journey processes by benchmarking them

4. COMPETITIVE ANALYSIS

Documenting of your USPs and current market position

5. STRATEGY

Concerted brainstorming of integrating the digital marketing plan as a part of the umbrella marketing strategy of your organisation

6. CHANNELS

Enumerating the most fitting online channels to be utilised for the plan

7. COSTING

Outlining of investment and cost estimates

8. IMPLEMENTATION

Execution of the digital campaigns

9. KEY PERFORMANCE INDICATORS

Measuring of the results and KPIs

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