Clients keep asking us if they should use WordPress as their content management system or CMS. Ultimately, it depends on the goals of the site and what functionality
is needed to support those goals.

That said, for most businesses and organizations we encounter, WordPress is the best CMS. WordPress functionality can be extended to fit most of our client’s website needs.

There is also a vast developer community out there building plugins for WordPress for just about anything you can imagine. Digital marketing today requires organizations to have a CMS that’s easy to use and does not hamper content and marketing objectives. WordPress is great for digital
marketing in the following ways…

Content Marketing

Content marketing is a proven digital marketing strategy. Organizations produce content their audience can use and
adds it to their website or blog. Then, this content gets promoted through social, email, paid channels and more to reach the target audience.

Website Portal

While not a full fledged Association Management System like iMIS, WordPress has a wide variety of plugins available (including an iMIS plugin) that can help you manage most membership needs. You can easily manage your members, offer payment and scheduling options for events, sell merchandise, and much more. Associations and nonprofits as well as small to medium sized businesses can use WordPress to create a community of brand evangelists.

SEO (Search Engine Optimization)

SEO is the process of optimizing your website and the links to it such that Google finds value based on certain keywords and phrases. You can use WordPress to greatly improve your SEO based on the following:
Using a plugin like Yoast, you can easily test the SEO strength of a page or customize the page title and META description.
WordPress eliminates any content bottlenecks which means content will be updated more often. This will improve rankings.
WordPress allows you to expand the pool of content editors in house. This is an extension of point 2. These editors, if invested in the success of the organization, are empowered to make changes on a regular basis which improves the SEO of the site.
 

Conversion

Conversion – turning visits into leads/sales – is easier with a CMS. You can track which content gets visits, shares, or comments and which do not. Then, tweak or eliminate the bad content and expand on the good content.

You can also track which calls to action work and which do not. With WordPress, you can try a variety of offers and calls to action. So, after identifying an offer/call to action isn’t working, you can replace it with something different that could produce better results.

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