Have the methods of marketing for small business changed over the course? How to market a small business? Will you stick to traditional marketing methods? In this competitive world, traditional methods certainly won’t serve the purpose. Here’s where ‘Digital Marketing’ plays a major role.
Even a new startup like Mint made its way to success using digital marketing strategies. The business provided effective content to their customers using marketing tools. Moreover, Neil Patel disclosed that he didn’t mind spending up to $30,000 dollars on content. Because this was something which would make his ‘unknown business’ be ‘known’.
- Why digital marketing?
- How exactly does it work?
- What marketing tools are available to rank your small business?
- How will a digital marketer function on a day to day basis?
To know the answers to these questions, you need to just take two steps ahead. That is, read this article and implement the marketing strategies for your small business. So let’s begin.
Why digital marketing?
- It is quicker in the selling perspective than the traditional marketing methods.
- You can dive into free online advertising for small business. Thus, it is cost effective and helps expand your product line.
- Target audience is approached easily and at a faster pace using appropriate marketing strategies for small business.
- You’ll also be exposed to remarkable marketing tools and platforms. This is something anew and definitely doesn’t go with the traditional methods.
- It acts as a mediator between your business and your potential audience. Thus, letting your content work better.
Digital marketing has impacted the marketing world in many ways. Be it through the influence of social media, email, videos, images, podcast, search engine etc. In today’s world, it has become a necessity to step foot into digital marketing to make your firm grow.
So let’s learn more about ‘Why digital marketing has the ability to scale up your small business’.
1. Content is the King :
Thus, ‘content’ is the need of the hour. Digital marketers often have content-writers, bloggers, social media marketers/handlers, graphic designers under them. They help small business with its content creation. Through this available content, it’s easy to connect your target audience.
How will content creation help?
Supposing you have a website concerning a particular product from your product line. Your content-creators post about your product in a creative, appealing way. But that’s not enough. There’ll already be a lot many websites targeting the same product.
So why should a customer choose you? For that matter, what are the chances that the customer ‘will ever get’ to choose you?
Here’s where ‘keywords’ play an important role. You’ll learn more about keywords, later in this article. But for now, just imagine that your article has the appropriate keywords and thus it is ranked higher in Google Search.
Now, the chances of your customers choosing you are extremely high. Once they visit your website and have a look at your content, they know your niche. You can place the details of your business in your article like where your firm is located, which programs are available now, any forms to be filled etc. Basically, you want to attract your target audience. This method is known as content marketing.
A company which effectively used content marketing is Zappos. They gave a thorough focus on their customer’s needs and wants. Thus, using digital marketing to scale up their revenues.
Also building a trustworthy community with your content is essential. Take the example of the company, Yelp. Yelp merged social networking with online reviews back in 2004. They wanted their customers to have the best. More to say, ‘to have the truth’ about a product. Reviewers were real people sharing their experience. Thus, the community trusted Yelp’s services leading to 160 million visits per month.
Like a website, you can also work with youtube videos, appealing graphics, compelling images, blog posts etc. This will help in driving more traffic to your content and thus scale up your business.
3. Availability of Digital Marketing tools :
Google Analytics : This tool helps you keep track of advertising returns on investments. In addition to that, it monitors the behavioral pattern of users to pay per click marketing campaigns, referral links, articles and blog posts. However, this isn’t possible working with traditional methods. That’s the reason why the world is opting for digital marketing.
Google Keyword Planner : Why are ‘keywords’ so important? If your article is devoid of appropriate keywords, then there’s a great chance of it ranked very low in Google Search. This in turn, restricts your business from reaching the target audience. You don’t want that to happen right!
Here, the keyword planner will help you build an article with keywords, which would make the article rank higher. Thus, you stand a chance to compete with national and international brands, provided your content serves the purpose.
The Wirecutter is an example of a company which made whooping revenues through affiliate marketing. Their site made a total of $150 million in e-commerce transactions in 2015. If their article was ranked lower, this wouldn’t have been possible. Thus, infuse your articles with appropriate keywords. Also, you’ll be generating profit through Google Ads when customers will visit your articles.
4. A different path to connect your customers :
Moreover, Google’s revenues have increased manifold after the internet revolution. They get a billion users per day, seeking information from them. Therefore, launching your ‘pamphlets’ digitally will largely benefit in today’s world.
Not only do you have place for pamphlets, but also for suggestions, improvements and reviews. Everything online through valid means of communication. A different path to a fruitful interaction with your users/customers and enhancing your network.
Take any successful digital marketing company like Single Grain. They’ve expanded their network to Facebook, Instagram, Youtube, Twitter, Quora, blogs, podcast etc. They know the importance of SEM and SEO.
In their podcast, they interview successful entrepreneurs. While, on their youtube channel, they share tips for growing marketers and entrepreneurs. Thus, developing a different path to connect their customers.
5. Strength of Online Communities/Clubs :
Facebook pages, referral links, affiliate marketing, Pinterest all come under this category. As your community expands, it’s obvious that your business’s growth will be exponential. There’s no looking back then.
Though, initially you need a strong base and motive to build a community. Thus, we again come to our first point of ‘Content being the King’.
In addition to that, the frequency of events held by the community will also play an important role. The more active you are, the more traffic sources you’ll earn. Being consistent with events and posts is necessary but not at the cost of quality. So you need to strategize it well.
Truth led an awareness campaign titled #Catmegeddon. This campaign spread the word to quit smoking. But was quitting so easy? That’s the reason why they came with this initiative. The company intentionally didn’t connect people to smoking. But their loved ones: that are ‘pets’.
65% of US households own a pet. Thus, targeting a greater audience. Their motive was to share that cats are more likely to get cancer, if their owners are in the habit of smoking. The company took help of television ads to advance further.
Result was the campaign being the most successful in Truth’s history.
6. Changing lifestyle :
People are always surfing the net: to buy electronic appliances, purchasing books, adding items to their wish-list and what not! Thus, digital marketing is the way to make small business survive in this world.
Ever thought of earning money via a boring routine like shaving. Well, this idea struck Dollar Shave Club and they’ve made quite a lot in this business. All their videos with eye-catchy titles are doing well in the market. Thus, they are now a family of more than 1 million subscribers. The company was recently acquired for $1billion by Unilever.