Are Google My Business Ads Worth An Investment For Small Business?

Sep 21, 2020 | Digital Marketing

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Should you opt for Google Ads after verifying your small business on Google My Business? Will Google advertising help your niche? 

Google Ads is the largest and most widely used online advertising platform for businesses. But is it right for everyone? To understand what you’re getting yourself in for, let’s take each topic into consideration. 

WHAT IS GOOGLE MY BUSINESS?

Google My Business is a free tool helping small businesses manage their Google listings on Google Search and Maps. It helps your small business to reach the target audience and share information about the niche you’re specialising in.

Here’s an example of a restaurant, Houlihan’s Cranberry on Google My Business. It uses Google My Business post to promote their email list via a ‘Sign Up’ Call-To-Action button.

Another restaurant, The Capital Grille, promoted their ‘Summer Wine Event’ with an event post and a ‘Learn more’ CTA button.

Now, a question arises as to: Why is it important for your business to list on Google Search or Maps?

Today, 3 out of 4 shoppers search online in order to find a business Moreover, 7 out of 10 shoppers make purchases from businesses they find online, using a search engine. Thus, by listing your business on Google, you will be able to get in touch with interested and potential customers. 

Millions of businesses are connecting their customers on Google Maps today. For example, below we can see a Google My Business account in action. It is an Oxford based SEO Consultancy appearing in Map Pack results. 

Now, from here, potential customers can see a lot of information regarding:

  • Business opening hours
  • Contact details
  • Details of products and services offered
  • Relevant images or examples of work
  • Customer Reviews (very helpful for potential customers and your business as well)
  • Business updates
  • FAQs

Thus, getting your business to Google My Business can help to drive interested customers to your store, through the searches carried out in both Google Maps and Google Search.

Now that you know, ‘what it is’, we’ll jump on to ‘how you can list your business on Google’. Here are 4 simple steps you can go about with:

  1. Go to Google My Business 🡪 Sign up 🡪 Create a new listing.
  2. Enter the name and address of your business in the search box and select a listing (if it pops up) or you can go ahead and create a new one, providing the necessary information.
  3. Google will then verify your business. This may take a few weeks. After which you’ll be provided with a verification PIN.
  4. Complete verification and start producing content for your potential customers.

GOOGLE MY BUSINESS TO YOUR BENEFIT:

Here are some ways you can optimize your business listing and target the right audience:

  • Claim your Google My Business listing: Check if your business shows up on local listings by making a Google Search. You can then take the next step of claiming your business listing and verifying that you’re the owner.
  • Set up a Complete Profile: Make sure that your Google My Business page features important business information such as contact information, address, opening hours and website. 

Here’s an example of Annex Vintage with a complete profile, offering all the necessary information. 

  • Have Customer Reviews: 90% buyers have said that having positive reviews was a crucial factor in making purchases from a particular business. Thus, ask your customers to share reviews on Google and attract more of them.

  • Add relevant Pictures: Customers will then have a clear idea of what your business provides. If their interest matches yours, you’ve got a new client at your doorstep!

But hey! Do you think it’s so easy? Billions of people are wanting to know ‘something’ from the Google Search bar. On a daily basis, there are nearly 5.6 billion searches on Google. No matter whatever your business is focused in, some of these searches were definitely looking for the service your business provides. 

Will they come crawling to you? Nah, you’re competing with nearly two billion other websites across the globe. Then, how can you get Google to rank you #1 or for that matter, to rank you on its first page?

 

How can this guide help you in selecting the best digital marketing course?

Living in the digital age has made it rather simple for anyone interested to expand their skill set, making courses available on the screen in their hands. While this has undeniable benefits, one cannot ignore the very evident flipside – the plethora of online courses, making the selection process rather difficult.

What’s available online?
The regular online digital marketing courses that appear on your quick Google search usually offer you –

  • 20-50 hours of video-based training (pre-recorded videos).
  • Quizzes to assess your learning.
  • Downloadable checklist and notes.
  • Access to a community on
  • Facebook/Whatsapp/Telegram.
  • Assured updates along the way.
  • Lifetime access to the course content.
These are common offerings that most online courses provide. Others take it a notch higher and conduct a 2 to 3 days workshop wherein you get to participate in a webinar in which the instructor addresses hundreds of trainees.
Does this seem to be the right proposition to you?
If not, what should you be looking for?
The objective of this guide is to lay out a few comprehensive steps that will help you wade through the clutter of online courses on digital marketing to zero-in on the one course that suits you best.
Gear up, let’s get started.

CONCLUSION:

  • It’s imperative to understand that Google Ads is a great platform to enhance your business’s reach. However, it can take a toll on your budget, if you’re competing with larger companies. 
  • The Smart mode doesn’t give you more control over the account. You’re restrained from using many useful features which would increase ad exposure and save money.
  • Thus, opting for Expert Mode is highly recommended. However, as you’re competing with many, you need to do it right. Thus, outsourcing this to a professional agency would yield good results for your business.

 

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